Q: What exactly is Search Engine Optimization?

A: Search Engine Optimization (SEO) is designed to improve the organic (or natural) rank of a website for specific key terms and phrases that consumers us to search when looking for something on search engines (such as Google, Yahoo, or Bing). SEO involves the study of the search engine’s algorithm when developing and maintaining sites to yield a higher position rank for many different keywords specific to a business industry. There is a strong correlation between how high you are ranked and the amount of visitors you will acquire (search engines drive between 80% – 90% of internet traffic). SEO entails the procurement of valid headers, creating keyword-rich content (blogs, press releases, etc), and much more.

Q: Do you guarantee top placement?

A: It is impossible to guarantee a specific placement in Internet marketing. Search engines (such as Google, Yahoo, and Bing) constantly change their ranking algorithms to ensure that they are providing the best and most relevant search results for their customers. Companies that guarantee top placement will often pick several of your keywords that are easy (low competition and low search volume) to get into high ranking positions, which will not drive much traffic. Seogon Technologies is committed to continual investment into research and development to ensure that our customers are receiving the best possible results for their relevant keywords.

Q: How long will it take to see results?

A: Generally you will start to see higher ranking results in 2-6 months depending on the competition for your industry and desired keyword strategy. There is not an exact science to search engine optimization and it is difficult to predict exactly when the major search engines will change or update their algorithms. There are many different factors that Seogon will evaluate when we begin to develop your online marketing strategy. Analytics are constantly monitored so that once you begin seeing the results you want, we are helping you to maintain or improve upon your position.

Q: How much does Search Engine Optimization (SEO) and Search Engine Marketing (SEM) cost?

A: Every client’s marketing strategies and goals are unique. We tailor each client’s portfolio of services based on their needs, budget, and desired time frames. Our complete list of search engine optimization services can be selected, added to, or removed based on your specific requirements. Pricing for SEO can depend on industry and/or the competitive level of your desired keyword strategy. Although initial investment may sometimes seem high, your ROI and lead conversion should make up and surpass the difference.

Q: Do I have to have a website or can Seogon provide a website as well as optimization services?

A: Seogon has preferred web designers that we work with in order to provide high quality web design work. These sites are hand built from the ground up to ensure that every area of the site is highly optimized from the very beginning. Website re-designs are built around optimization as well, so your new site will be well constructed for search engines.

Q: Why do I need to continually optimize on a monthly basis?

A: Search engines randomly change and update their search algorithms to prevent non-relevant companies from placing high for certain keywords and phrases. It is imperative that your Internet marketing is updated with each of these algorithm changes to maintain and gain market share. Our marketing team continually monitors and adjusts for these types of changes. Seogon also provides monthly analytics to evaluate and monitor how your keywords are performing and if any adjustments are required.

Q: What do I have to do to in the process of optimizing my website?

A: Search Engine Optimization takes some effort from the company’s senior management or marketing staff to assist in selecting keywords, product titles, target audience, and providing content for the website. If preferred, Seogon offers content writing services to make things move a little faster.

Q: Is Pay-Per-Click services part of SEO?

A: Yes! Although this is not necessary for every marketing strategy, Seogon does offer this. When deciding whether or not to use pay per click marketing, it is very important to do the same keyword and market research to ensure your marketing dollars are being spent correctly. Without proper pay per click management, one can spend thousands of dollars with nothing to show for it. Seogon offers pay per click campaign management in our available service packages.

Q: What makes Seogon different from other Internet marketing companies?

A: Seogon takes pride in offering an all-inclusive Internet marketing solution to maximize your SEO goals. We will do an in depth analysis of your target markets, desired customers, existing website and Internet marketing plans to develop a strategy for increasing your web traffic and customer base. Unlike many other SEO companies, our professionals will only suggest services that your company will benefit from.