Pay-Per-Click Campaign Management
Seogon offers pay-per-click services for all major search engines. Our experts will set up and manage your daily, weekly, and monthly budgets to make sure your internet marketing dollars are being spent in the best way possible. Coupled with our other search engine marketing services we can assure you that your company will get the biggest bang for your buck. Seogon will analyze your monthly budget and spread it accordingly between SEO services, pay-per-click management, content writing, and social media services to provide the most cost-effective, results driven internet marketing program possible.
Pay-per-click (PPC) campaigns are an important part of internet marketing, especially when a new site is being built or optimized for the first time. Pay-per-click marketing is exactly what it sounds like, each time a potential customer clicks on an ad, your PPC account is charged. All major search engines (Google, Yahoo, MSN – Bing, etc) sell advertising in their search results primarily known as ‘sponsored links’ or ‘sponsored sites.’ These paid positions that allow businesses and individuals to purchase top ranking results for the search terms of their choice. A marketing budget is set and each time a consumer clicks your ad, the amount of the current bid is subtracted from your account. PPC prices are constantly changing based on the bidding competition for your selected keywords. These campaigns are highly targeted and generally lead to lead conversions, but they must be set up correctly and managed very closely.
PPC campaigns can easily be mis-managed and hundreds of thousands of dollars can be spent in the blink of an eye with no results to show for it.