Categories: Blog, Do It Yourself, Internet Marketing, Search Engine News, SEO

As search engine algorithms continue to evolve, it can be difficult to know what is needed to keep up with the times.  What do you need to do to get your website on top? What SEO strategies should you use more than others? Although there may not be one simply answer, certain tactics can work quicker than others. One of these strategies involves Google’s recent algorithm update regarding the importance of fresh web content.

For years, it was enough to simply write your page content and virtually leave it alone. Now, a website that Google feels has been stagnant for a long time, may be thought of as less-relevant. If you can’t remember the last time you updated your web content, it’s probably time to do so.

Content freshness does not need to be achieved on a daily, or even weekly, basis.  Google simply wants to know that your website is not old and out-of-date. Let the search engines know that you’re still relevant and have something to say by updating your pages from time to time.

Although updating your content is most likely not the only thing that’s going to get you to the top of the list, it can play an important role within your rankings. Combine this with the rest of your SEO strategies, and you’ll have a recipe to be proud of.

To learn more about professional SEO and what is needed to get you to rise above the competition, contact Seogon for a free consultation. We’ll analyze your website, see where you currently rank, and show you what needs to be completed in order to stand out above the crowd.

Categories: Do It Yourself, Search Engine News, SEO Tags: professional seo, professional seo services, seogon technologies

Professional SEO Tips From Seogon Technologies

Recently, Google publicly released a few algorithm changes that have taken affect within their online ranking process.  Arguably one of the most important changes revealed is the heightened importance of content freshness of your website.  It has been known for a while that periodic updates to your website have a positive correlation with rankings, although this announcement from Google shows an even greater importance of doing so.

What does this mean exactly? Simple- if you website’s content has stayed stagnant for a while, you are falling behind. Subtle onsite changes such as re-wording sentences, refining paragraph information, and additional relevant information is more necessary than ever.   These updates do not need to be made weekly, although if you have gone month after month without any changes, now it the time to freshen up.

Seogon Technologies is happy to inform you about professional SEO tips such as this in order to help your rankings. We understand that the world or search engine optimization is vast and every little bit helps.  For more information about how we can increase your business’s professional SEO services, contact us for a free consultation.

Categories: Blog, Search Engine News, SEO, Social Media Tags: internet marketing, professional seo, seogon technolgies, social media, twitter popularity

According to the strategic marketing firm, “Corporate Insight”, financial services companies have flocked to using Twitter instead of Facebook for publicity.  Their new study calculated that 67% of financial services firms now have a presence on Twitter (a 10% increase in only 10 months), whereas Facebook presence only increased to 59% (a mere 3% increase).  Why the switch? Senior analyst of Corporate Insight, Alan Maginn, suggests that it has to do with relationship differences. Maginn claims that Facebook is more “relationship driven” and is therefore more challenging when compared to a content- based platform such as Twitter.

Although there holds great truth to this statement by Alan Maginn, it is important to remember that there does not need to be a choice made.  Twitter can hold a greater online marketing advantage, but this does not mean that Facebook should be completely ignored.  Using both social media platforms instead of one allows you to be seen in more places, and as we all know, the more the better.

Seogon Technologies wants you to be aware of these changes so you can better promote your company online.  Every little bit counts and new studies such as these can help to inform you about where and how your promotional efforts can be best seen.  These platforms can serve as a step into the world of online awareness and Seogon will continue to inform you on the ways you can personally increase your Internet marketing levels.

Once you are ready to truly enhance your marketing efforts online, contact us for a free consultation.  Professional SEO exists to make you stand out, and Seogon Technologies can help.

Categories: Blog, Do It Yourself, Internet Marketing, Search Engine News, SEO Tags: bing maps, do it yourself seo, google maps, professional seo, seo tips, yahoo maps

Getting your business noticed online can be difficult, but the smallest efforts can sometimes prove to be highly effective.  If your business is not yet on Google Maps, Yahoo Maps, or Bing Maps, it needs to be.  Not only does it make you more noticeable just by simply being able to be found, but it can also actually serve to increase your rankings online.  If you think getting listed on these maps is over your head, it’s not.  Plus- IT’S FREE.
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Categories: Blog, Google, Search Engine News, Social Media Tags: blogger rename, internet marketing, picasa rename, search engine optimization, seogon technologies

Google recently revealed that two of their largest products, Blogger and Picasa, will be renamed, further strengthening the Google’s brand.  Blogger, one of the most visited websites worldwide, will be renamed, “Google Blogs.”  Picasa, which is also one of Google’s most popular products, will soon be referred to as, “Google Photos.”  There has also been mention that other Google acquisitions will be re-branded to help strengthen the Google name.

Said changes are being implemented to support Google’s up-and-coming social network platform, “Google+.”  These changes will allow for Google to integrate these blog and photo products into their new social network, allowing for greater unification and Internet marketing strategy.

Seogon wants you to stay informed with major changes such as this one in order to better enhance your search engine optimization efforts.  This new unification will likely alter the weight that Google assigns to their offsite blog, and we intend to keep up with the changes.

Go to Seogon Technologies’ Facebook page to express your opinion Google’s new project.  How do you think these events will change the Internet world?

To read CNN’s article on this, click here.

Categories: Blog, Google, Search Engine News, Social Media Tags: seogon, social media marketing

Google has announced the launch of a new social network called Google+. This new social networking platform is seen by many as Google’s attempt to compete with Facebook.  Although there are many differences between the two, the addition of video chat to Google+ seems to be the biggest. There are also many similarities, including photo sharing, organization of friends, and much more.

Google has said that their social media creation is not supposed to compete with Facebook, but rather serve as a way to connect to your tight knit groups of friends on a more personal level.  Google+ is still in the beginning stage, and it is probable that Google will add even more to this new social media start-up. It has yet to be seen if Google+ will become a dominant player in the social media marketing arena.

To read more about Google+, check out this article from CNN.

Categories: Blog, Search Engine News, SEO Tags: icann, internet expansion, internet marketing, new expansion of domain names, seogon technologies

Seogon Technologies recently published a post about the new expansion of domain names that will soon take place.  This expansion of the generic top level domain (gTLD) has the ability to open new doors to Internet marketing possibilities.  This new Internet feature will allow businesses to buy their own personalized address: no more “.com” or “.org”.  Instead, your address could be anything.  For example, “seogon.com” could become “seogon.seogon”.  Now, ICANN (The Internet Corporation For Assigned Names and Numbers) has released a short video explaining this new Internet feature.

The video helps explain the benefits of this new domain name acquisition, as well as the hardships involved in attaining one.  It helps to inform about possible opportunities, explains the investment process, and can help someone better understand what this new gTLD change is all about.

This soon-to-be Internet expansion will undoubtedly affect what the future of the Internet has in store for us.

Watch this video to help better understand this new change:

Categories: Blog, Google, Internet Marketing, Search Engine News Tags: internet marketing, marketing, seogon technologies, voice recognition

In recent news, Google announced yet another addition to their search engine.  Google Chrome’s search box is now able to allow users to search through speech- recognition technology.  This technology was previously only supported with smart phones.  The new voice search is currently only supported through Google Chrome, but this new feature is sure to catch on.  To read CNN’s entire article about this new application, click here.

Seogon Technologies wants to help keep you informed with these new technological changes.  We are committed to bringing you top notch Internet marketing, therefore any advancement such as this one may present new marketing tactics.  We stay up to date with these changes, so when a new possibility arises, you are ready.

Categories: Blog, Internet Marketing, Search Engine News, SEO Tags: internet marketing, new expansion of domain names, search engine optimization, seo, seogon

It looks like new expansions on domain names will be added into the Internet marketing world in the near future.  National Public Radio released a report this morning saying that, “The Internet Corporation For Assigned Names and Numbers”, (the corporation who oversees web addresses), recently announced that Internet addresses will soon no longer have to be a “.com” or a “.org” or anything else currently established.

Soon, a company will have the option to pay to have their own unique address name- and it can be almost anything they want it to be.  For example, this means that Walmart’s new Internet name could change from walmart.com to “walmart.walmart” if they wanted to.  The only catch- it is going to cost $185,000 to do this.  Buying your own address could open doors to new possibilities, yet we will have to wait to see what the future brings and if this can actually be a worthwhile investment.

So what does this have to do with search engine optimization?  Domain names hold a certain weight in a search engine’s algorithm, and therefore adding your name into your web address in this manner could potentially increase your search rankings.

It is still too early to tell how this Internet addition will really play into major SEO efforts, but Seogon will keep you updated with this news so you can have more insight into how your marketing world is changing.

To read NPR’s entire article, click here.

Categories: Blog, Google, Internet Marketing, Search Engine News, SEO Tags: google improvements, search engine optimization, seo, seogon

Google has done it again!  Yet another improvement is soon to be released within their search engine algorithm geared toward shaving off even more time on search results.  This technique is an addition to their instant pages and supposedly will cut out between 2-5 seconds of search time.

According to an article from Guardian.co.uk, “Instant Pages employs the user’s Google search history together with the relevance of each search result, and around 200 other algorithmic factors, to determine which link they are most likely to click on, and begins contacting the server to load that page in the background as soon as the search results appear.”

If this wasn’t enough, other announcements such as a desktop voice search and a new image search feature are also right around the corner.  To read the whole article about these new Google additions, click here.

So what does this mean for search engine optimization tactics?  You guessed it- the algorithmic weights will be slightly changed.  Seogon makes sure to keep up with these important news flashes in order to act accordingly.  Although it may take time to see exactly how these new implementations affect SEO, this algorithm update is sure to positively support such search engine optimization efforts!