Professional SEO Tips:
Many people are still skeptical about the effectiveness of having a company blog. Some say it’s a waste of time, others simply do not know what to write about. Although blogging can sometimes feel difficult, the end result is worth it.
Google’s algorithm takes into account how new and relative a website is when deciding where to rank you among the competition. Blogging is an excellent way to keep your website fresh and up-to-date. Simply adding information to your website one or twice a month lets search engines know that you are an active member within the online world.
So what do you write about? The main point of writing a company blog is to provide useful, interesting information to the public. No matter which industry your business falls under, there are always people researching for information related to your field. Although the mass majority may not be searching for your specific industry news, you are still effectively targeting your own niche market.
Blogging can be an excellent way to reach your fans, no matter what type of work you do. Taking advantage of this strategy can strengthen your public appeal, while simultaneously helping you rank higher for industry-related keywords. If you aren’t already taking the time to blog, you are missing out on potential clientele.