Facebook is undoubtedly at the top of the list when it comes to social media marketing, but changes have been made recently that are forcing businesses to rethink how they handle their pages there. So how will your business handle the changes made by Facebook to improve your engagement in 2014? Here are a few tips that you can implement immediately to take your Facebook page from abysmal to amazing.
Perhaps “spy” is a bit of a strong work, but you can at least compare your page with that of your competitors through metrics. This is useful data that offers better insights, and that can help businesses improve their marketing strategies.
If people looking at your Facebook cannot find the information they need, it’s likely they will simply move on—meaning a loss of traffic to your website and a loss of likes for your page. So make sure your page is organized properly depending on what you are looking for your page to do. If you want people to visit your website, put that tab before your photos tab, and so on.
The little boxes on Facebook fan pages in the upper right-hand corner are what people see first when they stop on your page. Some businesses use this space to link to photographs, a count of the “likes” the page has, links to Pinterest, and so forth. A call to action—“buy now” or “place order”—could be used there instead.
Ensure that your links to Yelp, UrbanSpoon, and other review sites are displayed prominently. You can use a widget that enables fans to post reviews directly from your Facebook fan page wall.
Visual content is growing right along with the Internet and even in the “good old days” of advertising, photos were always attention-getting. So fill up your Facebook page with interesting and arresting photographs. Consider what type of messages or visual content to which your audience will respond. If you hit just the right chord, your image could go viral!
Keep followers engaged by rewarding them with special offers or discounts from time to time. Or create a competition, promoted on your Facebook page, of course.
Remember that everything you post on your Facebook page reflects back on your company. Don’t let quality and professionalism be impacted negatively by spelling errors, grammar mistakes, public relations screw-ups, or the like.
Connect everything you post online to social networks, websites, blogs, and so on. Let your Facebook page act as a portal that enables customers to connect every part of your business. This provides better customer service because customers will know they can always reach you for support through Facebook. Facebook pages offer customers a casual, convenient way to voice concerns or ask questions.
Social media marketing is critical when it comes to your brand means being recognizable and visible to those who are mostly likely to help your business, so focus on those targeted groups that will be attracted to your business. Don’t sell to them; just introduce yourself—and your product and/or service—to them and give them good information that is entertaining and that makes a good impression. Social media is all about building relationships not overt promotions. If you need help getting your social media marketing campaign off the ground, don’t hesitate to contact us here at Seogon.