If you are a one-person operation posting to your business’ social media sites, what you will or will not post is pretty simple; the buck stops at your desk. But what if you run social media marketing for a larger company? In particular, if more than one employee has the opportunity to share information to social media sites, do they know what is and isn’t off limits? Are they not sharing information they could be sharing because they are afraid of getting into trouble?
If you own a small business, you are one of its best assets. And if you own a small business, you probably strive to ensure everything about your business looks professional. While that is a noble pursuit, it might mean that you are missing out on something important, namely, your personality.
The top priority for most bloggers is to drive traffic to their blogs. Ideally, you want to turn those visitors into regular readers who enjoy your blog so much they subscribe to its updates. Think about it: If your blog content appears in someone’s feed on a regular basis, that person is much more apt to click through and visit the blog.
We all know that social medial business pages have become an important way to increase a brand’s awareness and reach potential customers. As traditional advertising continues its slow death, the best way to reach people is via social media. Because social media enables businesses to connect with consumers directly, it offers unparalleled opportunities for marketing that is highly targeted. But while everyone is saying an online social presence is important, few can provide a clear way of turning that presence into revenue.
Everyone is always talking about the importance of social media marketing, and I completely agree. But there are circumstances in which a business should not get involved. I’ve included a list here for when companies should just say “no” to social media marketing.