As much as social media has gone pretty mainstream, a lot of people are still resisting Twitter. I think the main reason for this is because they don’t understand it. They believe it is just a bunch of people posting what they had for lunch every day. There is some of that, certainly, but it is much more than that as well. Twitter is an incredible resource for businesses to build an audience, increase traffic to their website, and produce more leads. With some 200 million users and 400 million tweets a day (at least the last time I checked), people turn to Twitter to find out about the things they care about. The bottom line is that more than a social media site, Twitter is a search engine. And therein lies its importance to businesses.